Marketing my art calls for confidence that there are folks out there who would enjoy the way I express myself, and would buy watercolor paintings and cards from me. Of those who have seen my work, some have purchased it. I'm seeking practical ways to make my images available to more people. Friends have urged me to use Etsy. I'm looking into that. Choosing the focus of my possible shop page, then thinking up a name for it that interests buyers, even deciding on a username, will influence the initial attractiveness of such a shop. Daymond John, an investor familiar from The Shark Tank, gave some advice on a recent talk show where he was plugging his book, The Power of Broke. When starting a business: START SMALL. Take affordable steps. HAVE A MENTOR. Learn from local business owners. LEARN FROM WHAT DOESN'T WORK. The business may change from your ideas now. BE OPEN.